Photo of Deborah Weinswig Personalization through AI will be “imperative” for hard-hit generalist retailers, including US department stores, says Deborah Weinswig.

NEW YORK CITY—Commoditized retail may have tougher sledding this year as consumers favor retailers with strong identities as well as nontraditional channels, says FGRT. The think tank sees e-commerce, technology and changing store formats all making further inroads into reshaping traditional retail.