As a hotel owner or operator, you have the unique challenge of balancing guest happiness and the profitability of the hotel simultaneously. As a hotel owner or operator, you have the unique challenge of balancing guest happiness and the profitability of the hotel simultaneously.

ATLANTA—For all the talk about the rise of select-services hotels and what travelers want in luxury accommodations, there’s another trend worth exploring. Food and Beverage (F&B) is increasingly vital to successful hotel operations.