Brandon Rohe Rohe: “There are minimal challenges in selling industrial properties if the product is priced correctly.”

IRVINE, CA—You might not think there are any challenges to leasing or selling industrial assets given how in-demand this property type is now, but educating tenants on increasing rental rates and forecasting pricing are two of the biggest challenges, given the volatility of the sector, Kidder MathewsBrandon Rohe tells As we recently reported, Rohe has joined the firm’s Orange County office as a VP, specializing in the sale and leasing of industrial properties throughout Southern California. We spoke with him about his goals with the firm and current challenges in leasing and selling industrial assets in Southern California.