Rod Apodaca Apodaca: “From the large institutional player to the small investor, it’s all about understanding your demand generators over just strictly looking at a location.”

SAN DIEGO—With 80% occupancy rates and strong room rates, hotels are holding their own in markets underappreciated by investors who may be not be familiar with the area, CBRE SVP Rod Apodaca tells GlobeSt.com. The firm recently arranged the sale of the 150-room Hyatt Place hotel at 2645 S. Melrose Dr. in Vista, CA—which could be considered one of these underappreciated markets—for an undisclosed price.