Jolanta Campion Jolanta Campion

Millennials and Gen Z make up 56% of the total population in San Diego, meaning that more than half of the residents in San Diego are under the age 39, according to research from Cushman & Wakefield. Millennials are the largest demographic in the market, making up 31% of the total population. Each of the three remaining age groups—40 to 49, 50 to 64 and 65-plus—account for less than 20% of the total population. We sat down with Jolanta Campion, director of research for the San Diego region at Cushman & Wakefield, to talk about the strong presence of young people in the market and how they are driving trends.