Robyn Marano is a VP at Madison Marquette

The impact of shifting consumer habits, millennials in the marketplace, and the overwhelming changes brought to bear on traditional retail by e-commerce has impelled the re-imagining of brick-and-mortar retail environments. Restaurants, hotels, entertainment venues and wellness-based stores have replaced traditional and soft goods as key tenants in malls. Therefore, innovative use of retail space and new ways to attract foot traffic are more important in bolstering fledgling centers and minimizing vacancies.